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In 2007, Google declared a marketing campaign versus compensated one-way links that transfer PageRank. On June fifteen, 2009, Google disclosed they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on hyperlinks. Matt Cutts, a very well-identified software package engineer at Google, declared that Google Bot would no longer online marketing take care of nofollowed hyperlinks in a similar way, to be able to prevent Website positioning company suppliers from making use of nofollow for PageRank sculpting.
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serps could penalize internet sites they discover utilizing black hat procedures, both by lessening their rankings or removing their listings from their databases completely. these types of penalties could be applied both immediately by the major search engines' algorithms, or by a handbook website critique.
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